This time, we are in Hongdae to take a close look at the birthday support advertisement for Magenta, a member of the Korean girl group QWER.
This campaign is placed on Digital Signage media in the transfer passage of the AREX (Airport Railroad) at Hongdae, Seoul. As it connects Line 2, the Airport Railroad, and the Gyeongui–Jungang Line, it draws large numbers of commuters, local young people, and international travelers every day, making it one of Seoul’s busiest transport hubs.
Digital Signage is a large-format digital advertising medium. This placement is located at a corner area and features a three-sided screen design. No matter which direction passengers approach from, the ad content is clearly visible, delivering excellent exposure and strong visual impact.
This campaign also fully showcased the birthday support design that BAWIGE carefully prepared for MAGENTA, attracting many fans and passersby to stop and watch.
📌 Support Advertisement Execution Details
Artist: QWER MAGENTA
Period: May 28, 2026 – June 3, 2026
Location: Hongdae Station | AREX Transfer Passage
Advertising Media Type: Hongdae Digital Signage (Digital Advertisement)
🗺️ Advertisement Location Guide
For BAWIGE’s convenience when visiting to take photos, please refer to the recommended alighting positions below:
Location: Digital Signage No. 1, AREX transfer passage at Hongdae Station, Seoul Subway
Line 2
- Inner circle (Hapjeong → Hongdae): Car 3-3 door
- Outer circle (Sinchon → Hongdae): Car 8-2 door
Airport Railroad
- Toward Seoul Station: Car 5-3 door
- Toward Incheon Airport: Car 2-2 door
Gyeongui–Jungang Line
- Toward Gongdeok: Car 8-4 door
- Toward Munsan: Car 1-1 door
This CM Board is located in the paid area of the station. After getting off, simply take the stairs next to the corresponding car door to reach it easily.
📩 About Yonniverse Advertising Agency Services
Yonniverse provides one-stop South Korea Out-of-Home (OOH) advertising agency services for fan groups and corporate brands worldwide, including Hong Kong and the Greater China region. Whether it is subway lightboxes, CM Boards, outdoor LED billboards, or bus wraps and bus shelter advertisements, we can help you easily complete your South Korean support advertisement placements from overseas.
Want to place a similar advertisement in South Korean?
Please feel free to contact us via Instagram DM (@yonniverse) or email (yonniverse.l@gmail.com) to inquire about the latest availability, media recommendations, and quotation details.
